Unassumingly tucked away in a small commercial plaza off Rt. 6A lies in wait for a hidden gem- unlikely to be found by accident, and likely just what you didn’t know what you are looking for until you find it. That was true even for owner Holly Lemieux, when she established Ritual in May of 2021 after selling her popular boutique in Hyannis in pursuit of new endeavors. Having planned to take some time off to regroup in between projects, the universe- as it sometimes does- delivered just the right set of circumstances, and within a month Ritual found its home in Yarmouth Port.
Natural wooden shelving displays a wide variety of USDA, FDA-certified organic, and ethically wildcrafted dried herbs.
A string of bells jingle as two women enter the shop, and Holly is summoned from the firepit out back where she had been chatting with Meghan Hamilton, a Tarot reader and medium who does readings and Spell Consultations by appointment and walk-in on Fridays. Holly greets and invites her guests to browse to their spirit’s content through the ethereal collection of pewter and ceramic bowls brimming with skeleton keys and polished rings of hematite. Books of spellcasting and potions, meditations, and prayers span the rooms, intermingled with a wide array of oracle cards and idols, incense cones, and bottled bones. A full corner of the shop hosts shelves upon shelves of glass bottles of various dried resins and dried herbs, including some that are harder to source, and used for magical purposes- like Blue, White, Red, and Sacred Lotus.
“We are open to all practices and paths. We try to have material, books or ephemera to everybody who walks through our door.” -Holly, Owner of Ritual
Perhaps surprisingly, is Holly’s down to Earth approach to the otherworldy. “I like being able to change people’s conception of things,” describing how people unfamiliar with metaphysical things can perceive them as scary. “Either way we are all making meatloaf. Just using a different recipe,” she explains, and as such, she advises her patrons to let their individual intuition be the guide for which crystal, deck, or talisman to select. One woman approaches the counter with a handblown glass wand, an opaline bracelet, and a shiny piece of black tourmaline. Her friend, unable to choose between her narrowed-down selection of beaded gemstone bracelets, decides to go with all four; black onyx, rainbow fluorite, clear and rose quartz, and a bag of loose white sage. They talk amongst each other about scheduling a card reading as they exit the way they came in, past the one item in the store that is not for sale. A huge amethyst geode made to resemble a shark with its large googly eyes, aptly named Bruce.
Ritual proudly offers handmade and artisan products crafted by local artists and practitioners on Cape Cod and nearby communities and is hosting its 2nd annual Salty Witches Samhain Market on October 30th.
Other upcoming events can be found on the website, including Psychic Readings with Kris on Tuesdays, Tarot, and Oracle on Wednesdays, and Energy Healing on Thursdays with Molly. Register for Conscious Creation, a 4 Week Intuitive Writing Workshop beginning November 4th. Jerry Marchand will share his knowledge of rare crystal and mineral specimens on November 12th, with 5% of the proceeds of his sales to benefit the Dakin Humane Society. Be sure to check the website and Facebook for updates and new events, including big news at the end of December!
Ritual is located at 939 Rt. 6A, Unit B
Yarmouth Port, MA 02675.
This blog is funded through the Town of Yarmouth’s Tourism Revenue Preservation Fund.
Photo credit: Britt Skinner
(Britt Skinner is a freelance writer.)